The Beijing Olympics has been all over the news lately. In fact, it has practically dominated the global news spotlight that not even a shooting war that has erupted between the former Soviet republic of Georgia and its bully-of-a-neighbor Russia could nudge it from the headlines. Anyway, as a result of these two major events, August 1 went by quietly last week with hardly anybody noticing a little milestone. On that date, the music channel MTV quietly marked its 27th anniversary.
It was on August 1, 1981 when MTV made its debut to a new generation of music lovers. It was an immediate success. It revolutionized the music industry and spawned successful sister music channels such as VH1 and CMT (Country Music Television).
The following is the music video that holds the distinction as the first ever to be played on MTV:
The song is called "Video Killed the Radio Star" and was performed by a British New Wave band called the Buggles. The song was written by Trevor Horn, Geoff Downes and Bruce Woolley before the band was formed. However by the time the Buggles as a band came into existence, only Messr. Horn and Downes remained. Mr. Woolley was no longer with his two songwriting partners by then, having decided to pursue his own music interests.
Mr. Horn did the vocals and played bass guitar on the song while Mr. Downes played the keyboards. Two ladies, Debbie Doss and Linda Jardim, provided the backup vocals.
The song was no longer new by the time MTV made its debut in 1981. The song was originally released in October 1979 and became an immediate number one hit in the United Kingdom. Although the song got a lot of airplay and gained quite a bit of following in the United States, its sales were not strong enough to crack the Billboard Top 40.
Given the song's title, one could say that the folks at MTV were quite cocky but prescient when they decided to use it as their debut music video. At the dawn of MTV, no one could have predicted save for the visionaries at MTV that the music channel would revolutionize the music industry. It provided a new channel (no pun intended) for music artists, old and new, to be introduced to music fans.
I was already a freshman in college when I got introduced to the music videos shown on MTV. At the time, cable television was pretty much non-existent in the Philippines. People's television sets were powered by antennas then and thus, tv programming was obtained from the five Filipino TV networks that were in operation (or were allowed to operate by the Marcos Dictatorship) at the time namely, BBC 2 and RPN-9 (both stations operated by the Benedicto family), PTV-4 (operated by the government), GMA-7 (owned by Menardo Gimenez), and IBC-13 (also government-operated).
There were hour-long television shows then that featured the latest MTV videos. It was through those music video shows where I first saw new and rising recording stars such as Madonna, Duran Duran, Boy George and the Culture Club, Tears For Fears, and Wham among many others. Unfortunately, my memory is failing me at the moment for I can't recall what those shows were. Sigh. Can anybody recall what they were?
As a group, the Buggles were a one hit wonder. However, members of the band, specifically Mr. Horn, found success afterwards as a record producer for acts such as Frankie Goes To Hollywood, Lisa Stansfield, Yes, China Crisis, LeAnn Rimes, and Seal. Mr. Horn was also a co-writer of Seal's hit "Kiss By A Rose".
Let me leave you then with the lyrics of the song that helped usher in a music channel that forever changed the music industry.
I heard you on the wireless back in Fifty Two
Lying awake intent at tuning in on you.
If I was young it didn't stop you coming through.
Oh-a oh
They took the credit for your second symphony.
Rewritten by machine and new technology,
and now I understand the problems you can see.
Oh-a oh
I met your children
Oh-a oh
What did you tell them?
Video killed the radio star.
Video killed the radio star.
Pictures came and broke your heart.
Oh-a-a-a oh
And now we meet in an abandoned studio.
We hear the playback and it seems so long ago.
And you remember the jingles used to go.
Oh-a oh
You were the first one.
Oh-a oh
You were the last one.
Video killed the radio star.
Video killed the radio star.
In my mind and in my car, we can't rewind we've gone to far
Oh-a-aho oh,
Oh-a-aho oh
Video killed the radio star.
Video killed the radio star.
In my mind and in my car, we can't rewind we've gone to far.
Pictures came and broke your heart, put the blame on VTR.
You are a radio star.
You are a radio star.
Video killed the radio star.
Video killed the radio star.
Video killed the radio star.
















